PR Special Report #32: On the Air: How to Create Valuable TV Coverage

TV producers want good visuals to go with the story. That’s the most important thing you can offer a TV station. Without visuals, you stand a far less chance of making them interested in your story.

PR Special Report #8: Media kits on a Shoestring: How to Create Them Without Spending a Bundle

A media kit is a folder of information that will help reporters write an accurate story. It should include whatever facts you want them to know about. Contents can include a history of your company, professional profiles of key executives or officers, black and white or color photos, a fact sheet about your organization, a business card, recent press releases and a small product sample.

PR Special Report #28: How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back

Here’s how to get on the talk show circuit, give a great interview and have producers inviting you back again and again.

PR Special Report #22: How to Create an Online Media Room and Keep the Media Coming Back

An online media room is essential for great publicity.

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