How to Work With the Travel Media
Joan Stewart interviews Holly Johnson (A live 1-hour tele seminar)
You will learn:
- How September 11 has affected your ability to get travel-related publicity
- What the travel media looks for when considering your story
- What you must do before you start pitching
- An example of a great pitch
- The 5 kinds of hot stories that travel editors want
- The best resource for finding national travel trends
- The one local group you must join to help you with publicity and promotion
- Questions to ask yourself about publications you are considering pitching
- How to involve the media in your property, restaurant, product or service
- The one column you should read in magazines that will help you pitch
- How to tie in your destination stories and products to the holidays
- The one type of publication that will love news about your travel-related products
- The best (and easy) way to find freelance writers who can help you
- Holly’s two favorite media directories for finding travel-related publications
- The two best paid newsletters for travel stories
- The best resource to find print newsletters on travel and other topics
- 5 tips for pitching to in-flight magazines
- How to find out if a magazine is a good match with your event
- 4 things food magazines are looking for when considering your travel story
- A great place to meet travel and food writers and editors
- A resource within your state that will help you publicize your event
 The do’s and don’ts of offering free trips to the media- What you must offer the media to get them to agree to a free trip
- 3 great services that will give you tips on travel media leads
- Memberships and affiliations that can help you
- 4 things to do if you don’t like the article they wrote about you
$39.95 plus shipping & handling
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