Trade Show PR -
How To Rise Above The Noise Level
Joan Stewart interviews trade show expert Dan Janal (A one-hour tele seminar)
You will learn:
- How ShowStoppers attracts the media at trade shows
- Why trade shows present such great publicity opportunities
- What you must determine before seeking publicity
- Why you must start planning a month or two before the show.
- The two things you must do before starting your campaign.
- The one big goal you want to accomplish at the trade show
- The critical question to ask reporters who you meet at the show
- How to take advantage of a great resource that many attendees fail to use
- Dan’s “Great Guerilla Strategy”—even for small companies!
- The truth about the effectiveness of a press conference
- The big mistakes to avoid with press conferences
- The best day to hold a press conference
- The ideal length of a press conference
- 3 things to consider when scheduling your press conference
- Things to consider if you’re demonstrating a product
- The best place to hang out at a trade show
- What to do if the planning has slipped through the cracks
- What Dan cautions about offering “exclusives”
- An e-mail strategy to use at the show
- What to do if you have nothing to announce
- The one thing that’s more important than having a booth
- Important do’s and don’ts with media kits
- Dan’s No. 1 tip with media kits
- What to do with reporters’ business cards
- The 3 things to do when approaching reporters at the show
- Things you can say to catch a reporter’s attention
- The valuable “show dailies” and how to use them
- What people staffing your booth MUST know
- What to do with booth people who might embarrass you
- Tips for news releases
$39.95 plus shipping & handling
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