How To Teach Your Boss
The Value Of PR
Joan Stewart interviews Dan Collins, APR, and Karen Morales, APR (A live 1-hour teleseminar)
You will learn:
- How learning "CEO-speak" so you can speak in the boss's language
- 4 things to look when you're doing your research and scoping out the competition
- 2 things to identify so you can know what your boss thinks is important
- Clues to listen for when you attend high-level meetings
- 10 ways to move beyond justifying your existence to becoming a member of the CEO's team
- The one sure-fire topic that you must know a lot about if you want to get close to your boss...it's one of the easiest PR functions to master
- What to do if your bosses are dumping projects on you without giving you input..and how to make them understand PR's delicate timetable
- How to make the higher-ups understand that PR is NOT a tactical position but a strategic one within the organization
- The best way to negotiate a seat within the inner circle so everyone understands your philosophy
- How to develop specific, measurable objectives...so you earn the boss's respect
- Where to start your research
- The biggest mistake you can make when you try to sell a plan to the boss...forget this crucial step and all your hard work is for naught
- How to track your media "hits" and translate them into value the boss can understand
- How to demonstrate the differences between public relations and marketing
- What to tell the marketing director who insists you don't need to be at the head table because the PR function is under his department, and he's already there
- The key to successful execution of your PR plan...if you don't do this correctly it can shatter your credibility
- How to make up for lost time when your competitor's CEO is already the go-to media source
- What to do if the boss hates public speaking and refuses to do it
- What to do if the boss hates to write articles or op-ed pieces or refuses to write them
- How to work with other department heads that are uncooperative...so you can present a united front to the CEO
- How to respond when the boss says, "I want to be on the front page of the Wall Street Journal"
 How to tactfully tell the boss "You're making it hard for me to do my job"...so there are no surprises at your annual performance review- What to do when you've tried everything and you cannot be productive at your job
- What to say when a new boss wants to mess up an already successful PR plan
$39.95 + Shipping and Handling
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