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Inject a little humor in your news release, media kit, at your website, on your book jacket, in the introduction read at your public speaking engagements, on the marquee outside your business, and in pitch letters to the media—and I promise you that people will notice. Especially the media.
Many media people work 60-hour weeks in tension-filled newsrooms. They get little recognition for their work. Day after day, they must wade through hundreds of news releases, letters and telephone calls—most of which sound the same.
You will learn:
- How to use humor in news releases...and grab an editor's attention within 5 seconds
- Tip sheets that will make a reporter smile and pick up the phone to call you
- Examples of clever headlines for news releases about serious topics
- A humorous freebie that an author sends to editors along with her news releases...it's no surprise she has gotten more than 1,000 media hits
- How a writer found her way into Seth Godin's wildly popular book 99 Purple Cows with a funny opening to her pitch letter.
- A great marquee in Dallas, Texas that has gotten fabulous publicity for the restaurant owner.
- How to use humor in your public speaking engagements...so the audience talks about you long after the presentation is over.
Price: $10.00
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