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You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet in the air. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, then settle in for an hour of reading.
Sometimes they make notes in the margins. Sometimes they rip articles from the magazines for later use. Many passengers tuck the free magazines into their briefcases or carry-on bags, to be passed along to friends and relatives.
A quick look at the statistics that describe those who read in-flight magazines should convince you that these publications, often with high circulations, can be vital to your publicity campaigns:
- Many are Frequent Flyers, among the most educated and affluent consumers.
- 60 percent are men; 40 percent women
- 74 percent are in the 25-54 age bracket
- 86 percent are college-educated
- 56 percent hold management positions
- 57 percent have incomes of more than $75,000 a year.
There’s more. Almost three-quarters of the Frequent Flyers read an in-flight magazine during every flight. And the average pass-along rate for in-flight magazines is 5.5. This often overlooked media can be a goldmine to your publicity campaign if you can match your needs with what their editors want. Because the airlines serve very different geographic markets, those “wants” will differ from publication to publication if you’re pitching stories about travel and tourism. The good news, however, is that many of the in-flight publications conc entrate on a wide variety of general-interest topics such as technology, business, entertainment, beauty and fashion.
Want to know more?
 Download Special Report #29 “Fly High with Publicity in In-Flight Magazines” for only $27.00
In this report, you will learn:
- Why these are publicity goldmines
- Types of stories the editors want
- How to pitch
- Tips for working with freelance writers
- Tips for freelancers who want to sell their articles
- The editors' pet peeves
- Addresses and who to contact (when available) for the in-flight magazines at each of the following airlines:
 1time Airlines (AbouTime Magazine)- ATA (Journey)
- Air Canada (enRoute Magazine)
- AirTran Airways (Go Magazine)
- Alaska Airlines (Alaska Airlines Magazine)
- All Nippon Airways (Wingspans Magazine)
- Aloha Airlines (Spirit of Aloha)
- American Airlines (American Way, Celebrated Living)
- American Airlines Latin American Routes (American Airlines Nexos)
- American Eagle (Latitudes)
- Atlanta Southeast Airlines (Atlanta Southeast Magazine)
- Bangkok Airways (Fah Thai)
- British Airways (High Life, Business Life)
- British Mediterranean Airways operating as British Airways (Impressions)
- Brussels Airlines (b.there!, bspirit!)
- Continental Airlines (Continental)
- Delta Airlines (Sky Magazine)
- Delta Airlines Shuttle (Sky Magazine)
- easyJet Airlines (easyJet In-flight)
- First Air (Above and Beyond, Canada’s Arctic Journal)
- Frontier Airlines (Wild Blue Yonder)
- Hawaiian Airlines (Hana Hou!)
- Horizon Air (Horizon Air Magazine)
- Island Air (Spirit of Aloha)
- Jet2.com (JetAway)
- KLM (Holland Herald)
- Latin America Airlines (Aboard, Mundo del Sur and Grupo TACA)
- Midwest Airlines (My Midwest)
- MyTravel Airlines, MyTravel Lite Airlines (Recline, Plane Kids)
- Nationwide Airlines (Altitude Magazine)
- Northwest Airlines (Northwest Airlines WorldTraveler)
- Quantas (Australian Way)
- Siem Reap (Sarika)
- SkyWest's Delta Connection (Skywest)
- SN Brussels Airlines (bSpirit!)
- Southwest Airlines (Spirit)
- Spirit Airlines (Skylights)
- Stratos (Provided to passengers on private jet aircraft)
- Swiss Airlines (Swiss Magazine)
- Tiger Airways (Tiger Tails)
- US Airways (US Airways)
- United Airlines (Hemispheres)
- VLM Airlines (Velocity Magazine)
- West Jet Air (UP! Magazine)
- Wizz Air (WizzIt)
Last updated October 2007
It would take you about 12-15 hours to gather most of these addresses, some will take much longer because they simply aren’t available through normal means. We know, it took that long for us to generate them! How much is your time worth?
Order #14329
Price: $27.00
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