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Smart businesses are playing off the presidential election for great publicity. Two examples:
Kelley Blue Book, the company that publishes the book you refer to when buying a car, has been polling visitors to its web site at http://www.kbb.com about who they were going to vote for in the last presidential election, and what kinds of cars they drive. They released results of their unscientific poll that shows:
- Honda owners supported Bush (67.6%) over Gore (32.4%).
- Volkswagen owners favored Gore (52.9%) over Bush (47.1%), with Jetta owners most heavily leaning toward Gore (75%)over Bush (25%).
- Among Toyota owners (all models), it's Bush (53.9%) and Gore (34.7%),
- Among Chevy Malibu owners, Gore was a two-to-one favorite over Bush.
- It was a dead heat among Pontiac Grand Am owners.
Stephen Henson, vice president of marketing and business development, reports: "We've found that owners of pickups large enough to support a gun rack were backing Bush by a four-to-one margin. Meanwhile, owners of the AMC Hummer--apparently a good border patrol vehicle--were solidly behind Pat Buchanan, while the unforgiving contingency of old Chevrolet Corvair owners did not registered a single vote for Ralph Nader."
I'll bet Kelley Blue Book has the same kind of success with that story that John Majdoch had with his. Majdoch, the owner of Buycostumes.com, an Internet costume outlet, tracked public preference of the two major presidential candidates through sales of Al Gore and George W. Bush rubber masks. His "mask meter" showed Bush with 58 percent of the vote and Gore with 42 percent. Majdoch was interviewed by major media outlets, including USA Today, the Wall Street Journal, the Los Angeles Times and numerous radio stations.
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- The best tips for on-line promotion
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- The power of posting to discussion boards
- What the media would LOVE to find at your site
- How to make best use of your signature file
- How to remind the media to revisit your site
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