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An online discussion board for PR people had an interesting question recently from a university PR person who was anxious about the campus hosting a controversial conservative speaker who was coming to town. What’s the best way to be prepared for the worst, such as student demonstrations, the PR person asked.
Ned Barnett, PR guy extraordinaire and a frequent contributor to the list, suggested not worrying about controversy. No controversy, no media attention. Instead, he advised, concern yourself with giving reporters what they really want:
- Computers with online hookup access.
- Phones, even though cell phones tend to make this less important than it once was.
- Free sodas, coffee, bottled water and munchies in all varieties.
- Comfortable seats and advance copies of the speech, so they don't have to listen to it.
- Access to press-only bathrooms.
Here are two more I can suggest:
- Special parking privileges
- Letting reporters know before the event where they can reach you on your cell phone or pager, in case they need directions to the campus or other questions answered.
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