public relations, PR, publicity

Public Relations: How to Piggyback Your Story Ideas onto Holidays and Anniversaries

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The Fourth of July. National Garden Week. Hanukkah. Veterans Day. Public Service Recognition Week. Thomas Edison’s Birthday. New Year’s Eve. Get Organized Week. Dr. Martin Luther King Jr.’s birthday.

Tie a story idea into one of the above—and hundreds more holidays and anniversaries—and chances are good that you will catch the attention of a reporter, editor or news director. That’s because the media are obliged to print and air stories on major holidays and anniversaries. Another reason is because on major holidays, and sometimes the days before and after, are “slow news days.” Offices, schools and government agencies are closed. People in a position to give official comments are difficult to find. So the media are looking for anybody who can give them a compelling story that ties into a holiday they must cover.

Year after year, editors are looking for more than just the cliché stories, such as sending reporters to the local shopping mall to report on the day-after-Thanksgiving crowds. They’re looking for something more unusual—something their readers aren’t expecting. Here are ways to tie your story idea into well-known and lesser-known holidays and anniversaries and increase your chances for coverage.

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Download Special Report #14 “How to Piggyback Your Story Ideas onto Holidays and Anniversaries” for only $10.00.

public relations special report: how to piggy-back your story ideas onto holidays and anniversariesIn this report, you will learn:

- Why the media are hungry for your holiday ideas
- When to promote your favorite cause or issue
- How to promote yourself as an expert
- The value of offering statistics and timelines
- 13 examples of clever anniversary angles
- The very best time of year to pitch your ideas
- Resources that can help you

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