Public Relations: 52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid)

Want More Info? Click here to order the full special report for just $10.00. In this report, you will learn: 8 things to do before you write The basics of a news release Optional attachments Tips for e-mail releases How to follow up The best ways to use your web site 6 bonehead mistakes to avoid Click Here To Order This Report People who ordered this report also ordered: 1. Creating Powerful Press Releases and Press Release Templates 2. Special Report #5 - How to Identify Story Ideas Within Your Company or Organization 3. Special Report #7 - How to Write the Perfect Pitch Letter That Convinces an Editor to Write About You 4. Audio CD: The Do-It-Yourself Press Release Makeover - How to Turn a So-so Release Into A Wildly Successful One

The news release is your only chance to make a good first impression. Sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket or recycle bin. To make sure yours isn’t one of them, avoid these seven deadly sins:

1. Providing insufficient or wrong information. Particularly telephone numbers. Releases must be complete, accurate and specific.

2. Writing too long. They should be no longer than two pages.

3. Sending it too late. Mail or fax it at least two weeks before an event, preferably three or four. Send them four to six months ahead for major magazines.

4. Sending a release with no news value. News is what happens that is different. If it isn't different, it isn't news.

5. Blatant commercialism. Avoid hackneyed words and phrases such as spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art.

6. Omitting a contact name and phone number. At the top of the first, page in the left corner, let editors know who they can call if they have questions.

7. Calling after you send a release. Questions like "Did you get my news release?" or "Do you know when it will be printed?" will brand you as a pest. Don't follow up with a phone call to see if the media got your release, unless you are absolutely sure that someone will check for you. Most reporters and editors don't have time.

Still afraid of sinning? “52 Tips for Kick-Butt Press Releases (and bonehead mistakes to avoid)” will give you all the help you need to get the media’s attention for your new product, announcement or event—and keep your news release out of the wastebasket.

Want to know more?

Download Special Report #12 “52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid)” for only $10.00.

In this report, you will learn:

- 8 things to do before you write
- The basics of a news release
- Optional attachments
- Tips for e-mail releases
- How to follow up
- The best ways to use your web site
- 6 bonehead mistakes to avoid

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