How Residential Real Estate Agents Can Profit From Free Publicity
Real estate coach Jim Gillespie interviews Joan Stewart (1-hour recording)
You will learn:
- The 6 biggest advantages of real estate agents using free publicity
- 11 media outlets you should be targeting
- Why journalists want to hear from Realtors
- Hot real estate topics you should pitch
- The kinds of story ideas they want from you
- How to be proactive with news releases
- How to publicize your office's anniversary
- The two key secrets to a news release
- Smart tips for writing news releases that won't get tossed
- 5 things that need to be prominent in your news release
- 4 tips for writing news release headlines
- Graphic elements that will make your news releases stand out
- 2 rules you must follow when emailing news releases
- The kinds of contact information your news release must include
- What you should never cram the entire story into a release
- How to know who should receive your news release
- When to snail-mail, fax or email the news release
- The question you should never ask when making a follow-up phone call
- What to if a reporter calls you for information you don’t have
- 4 types of events you can host for free publicity
- The "little something extra" you can include with your release to entice reporters
- What you should never do if the media don't use your news release
- What you must do to get the big stories on Page 1
- 4 ways you can help reporters
- What to give reporters before you ask them for something
- 2 ways to get face-to-face meetings with the media
- The secret question to ask every reporter you meet to help build the relationship
- What to do once you know the answer
- 5 ways to use reprints of articles by and about you to grow your business
- 5 things to include in your email signature to help reporters
 The best way to start a proactive publicity campaign - Why you must never tell a reporter that you advertise in their publication
- How a creative Realtor turned into a consultant for USA Today
- 3 more easy ways to get into print
$39.95 + Shipping and Handling
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