How To Get Free Publicity
For Your Products
Product publicity:
Some people believe that it's harder to get publicity for a product than it is for some kind of event or service.
We disagree...
Product publicity is much the same as event publicity, it just uses the PR toolbox in a slightly different way.
Consider the results of a product launch run by Gillette for a new razor:
The results of this campaign were also dramatic, with more than 800 placements internationally, including:
- Feature TV segments on “Good Morning America,” “CBS Evening News,” Financial News Network’s “Business Tonight,” and European TV.
- Hundreds of feature stories in major business, trade and consumer publications, including Newsweek, Forbes, Elle, and Mirabella.
- Stories on all the major wire services, including three AP stories, UPI and Reuters.
- Hundreds of feature newspaper stories, among them The Wall Street Journal, Los Angeles Times, Boston Globe, Detroit Free Press, Philadelphia Inquirer, and the New York Times.
- Hundreds of European newspaper and magazine placements, including Le Figaro, Milano Finanza, and the Frankfurter Allgemeine Zeitung.
- A picture on the cover of Fortune and the caption “... literally on the cutting edge.”
- A report by USA Today staffer James Cox, who tested the razor himself and reported on that test
One of the key elements of Gillette’s success and that of many other product launches, is the quality of the photography that they use to assist in the promotion of those products. This training manual includes a full section on photography, teaching you not only how to get the product shot, but how to provide that shot to the media in a way that causes them to actually run it.
Want these same types of successes yourself? How To Get Free Publicity For Your Products is designed to teach you the techniques that Gillette and other master product publicists use to generate tons of free publicity for their products and product launches.
 Topics covered in this training manual include:
- The Two Types of Products – The Power of Differentiation
- Making The Product Newsworthy
- Leads For Product Publicity Press Releases
- Timing Product Publicity: The Gillette Case Study
- What Makes a Good Product Shot
- Backgrounds and Lighting For Product Photos
- Technical Requirements for Photos
- Special Requirements for Magazine Photos
- Technical Requirements for Electronic Photos
- Quick Tips—Getting Product Publicity
Plus, in addition to this powerful material, you'll also receive three ready-to-use worksheets to simplify the process of creating product publicity:
- Worksheet 1: The Product Profile
- Worksheet 2: Shooting Product Photographs the Media Will Love
- Worksheet 3: Photo Shoot Checklist
 Order How To Get Free Publicity For Your Products: A Step-By-Step Guide now and start profiting from increased publicity for your products. This e-book is available for immediate download so you will have all of this invaluable information in your hands right away. And, as always, this product is backed by our 100% satisfaction guarantee.
$19.97 - Instantly Downloadable PDF File
Order your copy by clicking on one of the boxes below to download this product and start reading right away!
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