Public Relations Disasters:
A Dozen Press Releases From Hell and How to Fix them

The topic seemed newsworthy. The release seemed strong. But the results stunk. You need a makeover. You need to read Press Releases From Hell and How to Fix Them.

If you want wired journalists to read your releases, you need to learn the new,  made-for-the-Internet news format that can make its point in six lines on journalists' e-mail screens. Otherwise, your news is history faster than you can say "delete."

Press Releases From Hell and How to Fix Them features a dozen examples including nine guaranteed-to-land–in-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with names changed to protect the culprits.) Each one is followed by a version rewritten using the new principles taught. You'll learn by example, not theory.

Today, the form and format of e-mail releases and pitches are dictated by e-mail programs where a maximum of 10 lines can be seen at a time. All that counts is how well you get your point across quickly.

The Internet has rendered traditional made-for-print press releases obsolete.

Taking journalists' time constraints and interests into account, the releases from hell have been revised to fit the new, effective press release format that gets results in the Information Age.

You owe it to yourself and your company's PR success to learn the breakthrough tactics that work now!

• Turn a rambling, 708 word traditional release into a crisp, clear 114-word media alert that gives editors several story angles to pursue.
• Write a pitch letter that makes you a ready-for-prime-time interview subject.
• Convert a downright dull release about a new product into a compelling e-mail pitch letter.
• Find the real hook for your story and state it in 40 words or less.
• Create a trend story out of a company history.
• Find the news angle in any company.
• Learn the words that turn journalists off.
• Make journalists want to call you.
• Make your story pitch stand out in an editors' crowded Inbox.
• Write releases, e-mails and media alerts that get results.

Press Releases From Hell and How to Fix Them
demonstrates the secrets of the new Reality PR press release, including:

• The lead paragraph of the new release states its point in 40 words or less. Of those 40 words, no more than six words are used to describe what the company does.
• The body of the release is 300 words or less, in 5 short paragraphs.
• Consider using the bulleted points "Who? What? Where? When? Why?" as paragraph headings.
• Write only two to three short sentences in each paragraph.
• Above the headline and/or at the bottom, be sure to provide a contact name, phone number, e-mail address and URL for additional information.
• Never send your release as an attachment.
• Send the lead in an e-mail with a link to the full story on your site.

The average editor gets between 250 and 500 e-mails a day. If you want yours to be read instead of zapped, you need new skills. Press Releases From Hell and How to Fix Them will teach them to you.

51 Pages. Buy it now for only $35.00

Use the toolbar below to download this product and start reading right away!

Public Relations, PR Home | Press Releases | Television | Radio | Print Media
| Public Relations Blog | General Media | Special Events |
Business Promotion | Niche Topics | Internet | Publicity | Media Kits |  Pitching Stories |
Authors & Speakers | Latest Issue of Great PR | Privacy Policy | Links | Terms of Use