How to Reach Your Business and Career Goals Through Professional Networking

What Is Networking?

Networking is an art that’s based on making contacts and building positive relationships.  You’ll know you’ve succeeded in networking when you’re viewed as a resource for business advice and a source of leads for business and career opportunities.  If you network haphazardly or spend too much time pushing your own needs, you’ll achieve dismal results.

Many people think networking is about meeting as many people as you can, telling them about yourself and handing out hundreds of business cards. If this is your approach to networking, you're missing the boat and great opportunities for success. 

Networking is a skill that must be mastered and the more you refine your networking skills, the more you'll see your success reflected through business growth, more sales, bigger promotions, better jobs and even a better quality of life.

Networking is not schmoozing to see how many people you can talk to in one night. It’s not using others and it’s not a cry for help.  In other words, if you’re networking with people only when business is down or you’re trying to sell something, others will get your number real quick and run when they see you coming. 

Zapping The Top 7 Networking Myths

1.  Zap! “I’m smart, talented and work really hard, so I’ll be able to get a great job or be first in line for a promotion.”

Fact:  Just because a person is smart, talented and works really hard does not mean they’ll be first in line to get a client’s business, or land a big promotion.  The fact is the most successful people in the world are exposed to more opportunities for success.  Landing those really great clients, jobs and promotions boils down to two key things:

• Who you know
• What others know about you. In other words, what kind of a reputation you have earned.

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