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Press releases –
They’re a mainstay of the public relations business – one of the few viable methods of quickly communicating news to large segments of the media.
Are they the core of a public relations strategy? No, that would be creating and maintaining relationships with key media contacts. But they are one of the primary methods of spreading your company’s news and making announcements to the world.
Do they work? Absolutely. I built my first business totally through the usage of press releases, gathering well over $3 million equivalent space value through sending out just four releases.
So yes, they are important, and as a publicity seeker, you need to hone the skill of producing and distributing press releases to a razor-sharp edge.
This manual is created to help you sharpen that tool.
So, fire up the computer, get a blank file in front of you and let’s start writing, right?
Wrong! Before you write a press release there are a number of strategic and tactical issues that you need to consider. Yes, you can do it without going through these steps, but that process is penny wise and pound foolish – resulting in lots more work, with very few actual press placements in return.
In this incredible document, you will learn:
- The best type of release for your announcement
- What makes a good press release
- Step by step instructions for release creation
- What motivates reporters and editors when they receive a press release.
- What you need to complete to ensure a good press release.
- How to determine deadlines
- Creating or using your company’s key message
- The five W’s of press release and what should be in them
- How to gather information
- And much more!
Order your instantly downloadable copy of Creating Powerful Press Releases now for just $29.00
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