public relations, PR, publicity

Creating Powerful Press Releases

11 Steps To Creating Press Releases That Get Printed!

public relations book: creating powerful press releases

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Press releases –

They’re a mainstay of the public relations business – one of the few viable methods of quickly communicating news to large segments of the media.

Are they the core of a public relations strategy?  No, that would be creating and maintaining relationships with key media contacts. But they are one of the primary methods of spreading your company’s news and making announcements to the world. 

Do they work? Absolutely.  I built my first business totally through the usage of press releases, gathering well over $3 million equivalent space value through sending out just four releases. 

So yes, they are important, and as a publicity seeker, you need to hone the skill of producing and distributing press releases to a razor-sharp edge.

This manual is created to help you sharpen that tool.

So, fire up the computer, get a blank file in front of you and let’s start writing, right?

Wrong!  Before you write a press release there are a number of strategic and tactical issues that you need to consider.  Yes, you can do it without going through these steps, but that process is penny wise and pound foolish – resulting in lots more work, with very few actual press placements in return.

In this incredible document, you will learn:

  • The best type of release for your announcement
  • What makes a good press release
  • Step by step instructions for release creation
  • What motivates reporters and editors when they receive a press release.
  • What you need to complete to ensure a good press release.
  • How to determine deadlines
  • Creating or using your company’s key message
  • The five W’s of press release and what should be in them
  • How to gather information
  • And much more!

Order your instantly downloadable copy of Creating Powerful Press Releases now for just $29.00

Special Offer! Order both reports on this page, and get $10 off. See the bottom of this page for the menu bar to order them together.

Press Release Templates

10 Templates to Assist in Great Press Release Creation

public relations toolkits: press release templatesIt’s hard enough trying to figure out the best way to create a good press release. It is even more difficult to word everything correctly. Don’t have the time, or money to properly craft an intelligent press release? Let us help.

Introducing our newest product, ten quality templates that you can use for many occasions to help you create the perfect release. Each one is customizable to your situation. You simply insert the appropriate information, perhaps get creative with a paragraph or two, and you have a release that even the huge companies would be proud of.

As always, this product comes with a 100% money back guarantee. So don’t hesitate. You have nothing to lose, but everything to gain from these templates.

These are the templates you’ll get:

  • Quarterly Earnings
  • Relocation of Headquarters
  • Crisis Situation
  • Appointment of Important Executive- Signing a Major Deal
  • Winning Important Award(s)
  • Upcoming Event
  • Establishment of a Strategic Partnership
  • Departure of an Important Executive
  • Involvement With the Community

Order your instantly downloable copy of Press Release Templates below for just $29.00

Special Offer!

Order both Creating Powerful Press Releases and Press Release Templates right now, for just $49.00, a $10 savings, by clicking below:

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