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Special Report #5: How to Identify Story Ideas Within Your Company or Organization
This article is designed to help you identify the best story ideas within your company or organization.
Special Report #7: How to Write the Perfect Pitch Letter that Convinces an Editor to Write About You
Another idea down the drain. Don’t let it happen again. It’s time to send a pitch letter that convinces them to not only return the call, but to ask for an interview and a photo.
Special Report #9: How to Snag Free Publicity for Your New Business
Small businesses that generate a lot of media attention are often better off than those that don’t. That’s because media coverage establishes you as an expert and gives you credibility that can be far more valuable than paid advertising. Even if you can’t afford paid ads, you can claim thousands of dollars in free print space and air time.
Special Report #10: Powerful Publicity Tips for Your Fund-Raiser or Special Event
This article teaches you how to plan your event with publicity in mind, seek media sponsorships, create helpful media kits, make it easy for the media to cover the event, and brainstorm story ideas.
Special Report #13: How to Recycle Your Publicity (for Serious Publicity Hounds Only)
Did you get mentioned in a newspaper or magazine article recently? Savvy public relations people are always looking for ways to turn one hit into multiple hits.
Special Report #39: How to Write Eye-Catching Headlines for Your News Releases and Articles
An editor will toss the best press release right into the newsroom wastebasket if the headline is flat, dull and lifeless. That’s why writing attention-grabbing headlines is absolutely critical.
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