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How To Create Press Kits and
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While it is still vital for you to have a physical, paper-based media kit for certain circumstances and for those who wish to get information on paper, today’s world has made it important for you to also have an online version of your media kit available for instant accessibility and download.
So, if you’ve come to this page wondering whether you still need a paper-based media kit, the answer is yes.
If you’ve come wondering whether you need an online media kit, the answer is likewise a resounding yes!
How The Media Reads A Paper-Based Press Kit
There’s a natural assumption that exists in minds of those who want free publicity.
People assume that, because they spend tons of time and money putting together the very best media kit they possibly can, that the reporters, editors, and producers who receive them take the time to carefully review each element of that kit, so they know everything they need to know about your company.
That’s balderdash!
The fact of life is that most reporters, editors and producers are so time-pressed that they read their mail over a garbage can.
Most media kits are dumped directly, without even being opened, into the garbage.
Those press kits that do have what it takes to get opened, still have most of their content deposited directly into trash, again without being read.
You need to know what reporters want and what’s junk! That way you’ll save money, get your kit read and most importantly, get the reporter to pick up the phone and to call you for more information or an interview.
Because if you don’t get the call, everything you’ve done is a waste of time and money!
How to Get Your Own Press Kit
There are lots of companies that will charge you an arm and a leg to create a press kit for you.
Unfortunately, the result is usually a media kit that will cost you several thousand dollars in the fixed development costs plus several dollars a piece. And the reality is that many professionally-created media kits are packed with pieces that are bound to go directly into the trash.
That’s why we’ve created this training manual – to help you in the process of creating your kit, whether you do it yourself or have a professional do it in your behalf.
How To Create Powerful Press Kits & Online Media Kits teaches you exactly what needs to be in your kit, plus what’s nice to have.
Then it goes through each of those elements in detail, teaching you how to write them to make them really work for you.
Next, it talks about online media kits, including what needs to be in them, the differences between paper-based press kits and online ones, and how to create them so they are useful to you in the long term.
We could stop there, and you’d be happy, but we wanted to make your life easier by giving you examples of what works and what doesn’t.
So we’ve included 20 different real-life media kits in this report. You’ll see pictures, descriptions of contents, plus our commentary on the strengths and weaknesses of each one.
You’ll see samples from the fields of manufacturing, technology, consulting, publishing (authors), churches, musicians, and non-profits – you’re sure to get a number of great ideas and applications to your business from this set of examples. These samples also cover a wide range of media kit costs – from simple and inexpensive to high-dollar productions.
Plus, we’ve included actual language from three different fictitious company media kits that you can freely cut and paste into your documents, then modify them to fit your particular circumstances. This gives you actual models you can base your materials on for optimal results.
We’ve also included a section that shows how media kits can be adapted for different purposes – from public relations, to marketing, to non-profits, and ad sales.
Oh, and we can’t forget one more thing. One of the most powerful publicity tactics is to prepare multiple press releases about different newsworthy aspects of your company.
But many people have no idea how to do that. Specifically, they struggle with finding one newsworthy article about their company, much less multiple stories!
We recognize this, so this training manual includes the headlines and first paragraph from all of the press releases in each of the paper press kits we reviewed (and we’ve provided the URLs for each of the online media kits we’ve reviewed). This makes it easy for you to analyze how each of these companies finds different newsworthy stories within their company and how they present those stories to the press. This will help you to get ideas that you can use in promoting your own company!
This feature alone is worth three times what we are charging for this training manual!
In other words – we’ve done everything we can think of to give you the information and tools you need to create a powerful paper-based press kit and online media kit.
To summarize, in this training manual you will learn:
- Why paper-based media kits and online media kits are worth your time to create
- What you need to decide before you even start working on your kit
- What information you need to create a media kit and an online media kit of your own
- What key elements should be included in each type of kit
- What elements aren’t worth your time because they’re just going into the trash
- Tips on writing each of the key elements of the kit
- How to customize your media kit for the different purposes for which it can be used
- How to use pictures and inserts in your kit
- How to customize your kit for different purposes
- How to convert your paper press kit into an online media kit
Plus you’ll get 20 sample media kit examples and the text from three additional companies that you can use to model your own kit’s content upon.
To get this powerful instantly-downloadable training manual simply click the button below to add it to your cart. When you complete your checkout process and your payment has been processed, you will instantly receive an email giving you a download location, so you can literally start learning two minutes from right now!
Click the Add To Cart button now to obtain this powerful tool!
Price: $79.95
Pages: 120+
Delivery: Instantly downloadable ebook
100% Satisfaction Guarantee: Return within 90 days for full refund if not satisfied
Ordering Options 1 Everything you need to build your own press kit & online media kit! Order the instantly downloadable training manual for just $79.95 $79.95 - Instantly downloadable 2 Best Value! A number of you have asked if we can provide coaching services to help you create your press kit. Our normal coaching price is $600 per hour, but to introduce you to our services, you can get 30 minutes of consulting plus a copy of How To Create Powerful Press Kits & Online Media kits for just $299. (Note: Coaching services can be on any PR/Marketing-related topic, and must be used within 60 days of purchase.) $299 - Instantly downloadable manual + PR coaching services
Instantly Downloadable Ebook
Plus 30 minutes telephone coaching!
Add Coaching Services
Get your copy today!
Sincerely,
Don Crowther
President
P.S. – Now you can know 1) exactly what should be included in a media kit, 2) how to prepare those materials, and 3) how to turn it into an online media kit that generates media calls and interviews! Plus you get 23 different examples and commentary on the strengths and weaknesses of each – powerful tools to help you generate the publicity you want and deserve! Order yours today!
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