Secrets For Getting Through
To The Media Online
Joan Stewart interviews Marcia Yudkin (A one-hour tele seminar available on Audio CD and/or as a Text Transcript)
 You will learn:
- How to reach hundreds and thousands of people without media gatekeepers
- How to reach your target audience without using the media or spamming
- How to post your news release on industry portals—for free
- The benefit of using discussion groups where media people often lurk
- How to reach “e-fluential” people who aren’t in the media but can help you
- The do’s and don’ts of posting news releases at your web site
- How to write news releases so they’re picked up by the search engines
- Where to find a free trial service that will tell you which keywords are searched for more often
- Why unfamiliar product names in news releases are more important than generic names
- Where to find industry portals
- Tips for getting the best placement on search engines
- What to look for when hiring a company that will help give you good search engine placement
- The best site that explains how to get listed high in search engines
- How to use a news wire to get your news releases to the media
- Marcia’s 4 favorite news release distribution services
- The danger of buying a database of media e-mail addresses
- How to compile your own media database list
- 4 ways to find e-mail addresses for the media
- The best media directory for finding the media’s e-mail addresses
- Where to find the directory—for free
- How to find out the best way to send a news release—by phone, mail, e-mail or fax
- What you can find by nosing around at media web sites
- What to look for in printed magazines
- How to find a reporter’s e-mail address if it isn’t at the media outlet’s web site.
- 3 sneaky ways to track down a media person’s e-mail addresses
- How to find e-mail addresses of freelance writers
- How to get links to your web site
- How to promote yourself in your signature file
- The value of the “one line zinger” in your signature file
- The advantage of a pitch letter over a news release
- Marcia’s best tip for writing subject lines in e-mail pitches
- What you must NEVER e-mail to the media unless you have permission
 When to send a news release and when to send a pitch letter- How to customize your pitch letters
Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
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Transcript |
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Audio CD |
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