How to Get Booked on National Public Radio
Joan Stewart interviews Lissa Warren. This interview is available on audio CD and/or as a text transcript.
 You will learn:
- How the NPR labyrinth works...this will help you understand all your pitching options
- 2 questions to ask yourself before you pitch so you don't waste time on pitches that go nowhere
- How to find out whether an NPR show is local or national
- How NPR differs from other radio shows and 3 reasons it's such a goldmine for experts
- The 4 things producers are looking for in the perfect guest...if you have these, you're in
- Why you can get onto NPR even if you've written only one book
- Why you can get on even if you HAVEN'T written a book but you're still an expert
- The kinds of shows you should look for if you're an emerging expert...these shows are ALWAYS looking for guests
- The kind of detective work you must do while researching shows
- Where to find clues about a producer's or talk show host's hot-button topics
- The Number One hot-button topic for Terry Gross of "Fresh Air"
- How to create a compelling pitch--and the most important thing to lead with
- What to say at the end of the pitch to make them take notice
- Lissa's rules for email and telephone pitches and which of the two she prefers
- The one method of pitching she thinks is least effective...and why
- Types of responses to expect after you pitch so you don't become angry or impatient
- How to follow-up so you're persistent but not a pest...and when it's time to move on
- When it's OK to pitch multiple shows
- What to do if an NPR show is interested in you and they don't know that another program already has booked you
- The two ways publicists are most valuable to NPR producers
- Which shows compete with "Morning Edition" and "All Things Considered"
- How local affiliates view pitches about guests who have been on national NPR shows
- Lissa's tricks for finding all the NPR shows that would be interested in your topic
- The types of credentials you should emphasize and those you shouldn't
- What to mention in your pitch that will work in your favor
- The 4 worst times of day to pitch producers because they're in a tailspin mode
- The 2 times of day when Lissa usually pitches
- The 5 problems with the Portuguese physicist and how Lissa got him booked on two major NPR nationally syndicated shows
- Why Lissa never allows her clients to pitch themselves
- When a producer says "no," how to know if it's OK to ask him what other shows might be a better fit
- 2 other options for pitching NPR...one is the broadcast equivalent of getting an op-ed piece printed in the Wall Street Journal
- What to do if a producer or assignment editor is interested in your idea
- How to send follow-up material producers have requested so it doesn't accidentally get lost in the newsroom
- 5 tips for creating a media kit that won't waste their time or yours
- The kinds of hosts who probably won't read your book before they interview you and why you shouldn't be insulted
- The best way to introduce yourself to a producer
- Why you shouldn't offer hosts a list of questions to ask you--don't risk embarrassing yourself or them
- The NPR shows that consider themselves "hip" and want "hip" guests
- 14 NPR shows that are hungry for experts in certain topics...these are best bets!
- Rules authors must follow when you want them to promote your book so you don't look like a huckster
 The best way to say "thank you" to a host and producer after an appearance on NPR
$39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
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