Crisis Communications -
How To Keep the Media Wolves at Bay
Joan Stewart interviews Jonathan Bernstein (A one-hour tele seminar)
 You will learn:
- The best way to deal with a “media wolf”
- The top 5 mistakes people make in bad news situations
- What to say when you can’t answer a question
- What to do if you suspect the report has an agenda and is out to get you
- How to have your own agenda
- 4 things to do when you’re practicing a tough interview
- What to say to a reporter who writes a story that has nothing to do with you
- 2 tips for dealing with dumb, unprepared or hurried reporters
- The nastiest reporter trick Jonathan had pulled on him (and you might too)
- The nastiest trick he ever pulled when working as a reporter
- The rules of using tape-recorders during interviews
- The meaning of “off the record”
- When to grant an exclusive interview
- How helicopter videos and web cams cause problems—and what you should do to prepare
- The value of having B-roll
- The best day of week to break a bad-news story so it gets lost in the shuffle
- The importance of your key message and sub-messages
- When to call a press conference or a press briefing
- The down side to press conferences
- 3 ways reporters try to loosen your lips
- 3 things you can do during interviews to not sound defensive
- When to walk away from an interview and what to do afterward
- How to use the journalists “Code of Ethics” as a weapon
- What to do if you’re tempted to ask an editor to send a different reporter to interview you
- How to avoid giving trade secrets to the media
- Precautions to take if you are escorting reporters through your building
- The value of a vulnerability audit and why it will keep you out of trouble
- How to use a cushion of goodwill to survive a media crisis
- What to do and how to respond when the story is wrong
- Why you must have a media policy
- What to do if you learn from a reporter you are being sued
- The single biggest gaps in crisis planning
- What to do if reporters always call you at the worst time possible
 Where to find Jonathan’s great articles on crisis communications- How to get a free half-hour of crisis communications counseling
Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
|
Ordering Options
|
|
1
|
Transcript + CD Package |
Best Value!
Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!)
$49.95 + s&h (for the CD)
|
|
2
|
Transcript |
Order the instantly downloadable transcript, save the shipping costs, and start profiting from this material today!
$39.95 - Instantly downloadable
|
|
3
|
Audio CD |
Order the Audio CD
$39.95 + s&h
|
|
|
