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Entrepreneurs, corporate communications professionals, and even marketing consultants, rely on expert Joan Stewart's PR Special Reports to get new customers through the power of publicity. Now Stewart's top 21 PR Special Reports have been gathered into one handy volume for you: Media Relations Power: 199 Ways to Get Free Publicity. We’ve given you a collection of 21 reports that collectively give you most everything you need to know to create, manage and profit from your relationships with the media. And because you are buying them all at once, you get 20% off, a savings of $40. You’ll Learn: Special Report #5: How to Identify Story Ideas Within Your Company or Organization
Special Report #12: 52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid) Even if you have something newsworthy to talk about, 99% of the time reporters will ignore your releases (unless you're already incredibly famous.) That's because most press releases are written in a manner that doesn't sound interesting to reporters. This Report gives clear you instructions on how to write a must-read press release. Special Report #4: How to Write Crisp, Compelling Letters to the Editor to Promote Your Product, Service or Favorite Issue It's very easy to get your letter to the editor published in a major magazine or newspaper (such as Business 2.0 or The Washington Post), if you know how to write one properly. This Report includes a template for a great letter as well as useful do's and don'ts. Special Report #6: How to Write “How to” Articles That Position You as an EXPERT Reporters love to quote experts in their stories, radio talk shows seek out guest experts, conferences are always looking for expert speakers ... and once you appear as an expert on one of these venues, you'll often gain new clients. Plus, you may be able to raise your prices without hurting sales. This Report gets you started. Special Report #7: How to Write the Perfect Pitch Letter That Convinces an Editor to Write About You Press releases are not enough. In fact you can get a lot more media attention from a pitch letter. (Reporters love a good pitch letter.) This Report helps you create one that really works.
What should you do when a reporter says, "No thanks" or "Not right now"??? Yes, there are ways to continue the conversation and ultimately get media attention. However calling to say, "Did you get my press release?" isn't one of them! Learn why, and learn what you should say on the phone in this Report. Special Report #26: How to Make Your Story Pitch Stand Out in the E-mail Jungle The average reporter gets more than 200 e-mails a day. Some get more than 500. They only have time to read and digest a fraction -- and an even tinier fraction ever turn into stories. This Report explains exactly how you can make sure your e-mailed story pitch can have the greatest chance of success. (Frankly this particular Report alone is worth the cost of the entire Media Relations Power book.) Special Report #24: How to Create Media Publicity at Trade Shows and Conferences Special Report #23: Profitable Publicity Tips to Jump-Start Your Consulting Business
A must-read for anyone considering becoming a consultant. Special Report #14: How to Piggyback Story Ideas onto Holidays and Anniversaries Many media outlets run "round-up" features around holidays and they are always looking for fresh new items to include. This Report tells you how to get yourself or your company included. Plus you'll also get tips on taking advantage of a corporate anniversary for publicity's sake. Special Report #16: How to Write Tip Sheets That Catch the Media’s Attention If you don't have time to write a book or long articles to get attention, a tip sheet is your next best bet. Plus, you can probably whip together a tip sheet in under an hour. This Report tells you how. Special Report #1: Damage Control: How to Keep the Media from Making a Mess of Your Story Ouch! Even if you're not Enron, sometimes news stories can reflect badly on you. This Report includes 17 useful tips on how to avoid being misquoted, handle tough on-air questions, and make sure the facts about you are represented as accurately as possible. Plus you'll learn what to do if a story comes out that's either wrong or possible libelous. Special Report #2: Questions You Can Expect Reporters to Ask During an Interview (Including Nasty, Hostile Ones) Most people focus so hard on getting attention, that they forget the true battle is knowing what to do when you're in the spotlight. Before you do your next press interview (or allow your CEO to take an interview) prepare by studying the 26 quick tips in this Report. Includes common questions reporters will ask you, and recommended ways you should answer them. Special Report #18: Clever Contests That Will Tempt Reporters to Call This Report includes an even dozen inspirational tips and ideas for contests you can run to get media attention either locally or nationally. Web site contests included. Special Report #19: How to Use Polls, Surveys and White Papers That Brand You as an Expert Reporters love official-sounding numbers, charts and factoids. This Report shares the secrets of how to create them, and how to draw traffic to your Web site with them too. Special Report #22: How to Create an Online Media Room and Keep the Media Coming Back A recent study found that 87% of Fortune 500 Web sites had inadequate press areas. (Even Amazon's press area includes some of the most common mistakes!) This report helps you avoid the common mistakes and create a press area that works for you, without costing a lot of time or money. Special Report #28: How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back How would you like to be featured as a guest on a radio talk-show that commuters listen to intently as they drive to and from work? Radio drive time is invaluable exposure. This Report helps you get it.
Special Report #32: On the Air: How to Create Valuable TV Coverage This Report includes quick hands-on tactics to pitch TV talk shows, TV news assignment editors, and even get your own cable show. Special Report #30: Briefs, Fillers & Quizzes: The Shortest, Easiest Articles You’ll Ever Write Are you already writing regular articles or an email newsletter to get attention? If so, sooner or later you'll probably experience "writing burnout.." This Report helps you over the hump with ideas for easy-to-write articles that readers love. Special Report #35: How to be the Local Angle to National Stories Want to make your news pitch "irresistible"? This Report tells you how to get national news coverage as a local or regional source. Special Report #13: How to Recycle Your Publicity (for Serious Publicity Hounds Only) Wonderful -- a reporter just did a glowing article all about you. Now what? This Report includes 16 classic ways you can reuse that article to get even more attention and benefits from it. Order Media Relations Power: 199 Ways to Get Free Publicity Now! This e-book is available for immediate download so you will have all of this invaluable information in your hands right away. And, as always, this product is backed by our 100% satisfaction guarantee.
Use the toolbar below to download this product and start reading right away!
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Public Relations, PR Home | Press Releases | Television | Radio | Print Media |
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Want reporters to call you for quotes? Want magazines to write about your company? Want to get on TV or radio? Here's how:
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