How To Make Hospital P.R.
An Easy Pill To Swallow
Joan Stewart interviews Dan Collins, chief media officer, MercyMedicalCenter in Baltimore, Maryland (A one-hour tele seminar)
You will learn:
- How to identify your hospital’s niche
- How to promote your experts within your niche
- The hot-button health topics that push the media’s buttons
- How you can find those hot-button topics
- Things you can do to do the media’s work for them
- Two major newspapers to read for health trends
- 5 ways to establish strong media relationships
- The most valuable question you can ask a health reporter
- How to give your docs and administrators a competitive edge
- How to be an information broker and make reporters love you
- How to create stories where none existed before
- Why you should know your staff members’ hobbies
- How to sell top management on the importance of proactive PR
- How to convince docs to take the time to do interviews
- How to handle crisis situations
- Why you should be proactive with BAD news
- How to get thousands of dollars in publicity during a certain week of the year
- How to piggyback story ideas off days, weeks and months of the year
- The most important elements of a hospital web site
- The 3 simple little things you must NOT bury at your web site
- How to promote your docs as experts
- How to establish a partnership with a local network affiliate
- The 2 people to contact at your local TV station
- The best trade publications that can spread the word about you
- Two great subscription services that can help you get national coverage
- Why you must never promote a book written by a doctor
- What you must do if you’re pitching national TV shows
$39.95 plus shipping & handling
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