Fail-Proof Ways to Follow Up After Sending a News Release or Pitch Letter
Joan Stewart interviews Jill Lublin, author of "Guerrilla Publicity." (Live 1-hour teleseminar) This teleseminar is available on audio CD and/or as a text transcript.
 You will learn:
- What Jill learned about follow-ups after surveying journalists
- Jill’s rule regarding follow-ups
- Things you shouldn’t follow up, or you’ll be a viewed as a pest
- Things you should always follow up
- The “problem and solution” rule
- 2 things to focus on in your follow-up
- Why “the numbers game” works with follow-ups
- The best way to follow up
- What a great phone follow-up sounds like
- The code word for “news release”
- Why Jill never uses her last name when she calls reporters
- What to say if reporters aren’t sure if they’ll use your news item
- What reporters love to hear over the phone
- 3 ways to get through the voicemail jungle in 10 to 15 seconds
- How to follow “The Rule of 7”
- What to do if reporters don’t call back
- Why you shouldn’t get rattled if you don’t hear back from reporters
- 4 rules for following up via e-mail
- Jill’s caution about hot-linking to news releases at your web site
- A clever way to show journalists an electronic photo
- Something fun to offer the media in your follow-up call
- Why you should pitch sources other than yourself
- Why it’s OK to avoid controversy
- How to use free samples in your follow-ups
- Things you can offer the media for free when you follow up
- Ways to use media lingo in your follow-up calls or e-mails
- How to follow up on the original news story
- 4 mistakes people make when they follow up
- The difference between following up with print and broadcast media
 Step-by-step directions on how to follow up when sponsoring an event- 5 things the media hate
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