Non-Profit PR
Fail-Proof Publicity Tips for Your Non-Profit
Joan Stewart interviews Paul Hartunian (A one-hour tele seminar)
You will learn:
- How to turn current events into a media extravaganza
- How to make best use of skimpy PR staffs and budgets
- How to spend only a half hour a day on publicity
- Tips for using the same news release over and over again
- How to create a stable of news release templates
- Why you don’t want individual news releases to look different
- How to do a nationwide, coast-to-coast media campaign for less than $10.
- How to hold down the costs of news releases
- The 2 primary jobs of your news release.
- The basic format of a news release
- Why your news release should never tell the whole story.
- The one type of paper you should never use when printing your news release
- The 4 news release rules you must never violate
- Where to find killer headlines you can steal for your news releases
- How to answer “the quiz” question that reporters will ask
- 2 alternatives to news releases the media love
- The one type of non-profit story that is dangerous to pitch over and over again
- Why you must learn how to tell a story
- How to entice reporters to write a steady stream of stories about your non-profit
- The best “slow news days” to pitch your story
- The one week of the year when journalists are desperate for story ideas
- Why asking for an embargo is useless
- The one industry that’s wasting its publicity opportunities
- Why you should ignore bad news about your non-profit
- Why Paul hates printed media kits
- How to piggyback off controversy
- How building strong relations with the media helps with damage control
- How to piggyback off PR from your home office
- How to react when there’s bad news coming out of the home office
- Ways to position your executives as experts
- Why you shouldn’t take yourself too seriously
- Tips for generating publicity for your fund-raisers
- How Paul will use free publicity to raise $7 million for a non-profit dog ranch
- Story ideas about non-profits that the media love
$39.95 plus shipping & handling
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