Electronic Media Kits: How to Create Them, Deliver Them and See INSTANT Results

Joan Stewart interviews publicist Bev Harris during this one-hour telephone seminar available on audio CD and/or as a text transcript..

You will learn:

• The difference between a media kit and a press kit
   
• What you must include in your media kit to lend credibility to your statistics
   
• What dailies, weeklies and radio bookers want to find in your media kit
   
• What Bev Harris learned when she asked the media to "review" a box full of paper media kits
   
• Why you MUST offer the media sources other than yourself
  

  Want More Info? People interested in this product also ordered: 1. Audio CD: Secrets For Getting Through To The Media Online 2. PR Special Report #8: Media Kits on a Shoestring: How to create them Without Spending a Bundle 3. P.R. Special Report #12: 52 Tips for Kick-Butt Press Releases (and Bonehead Mistakes to Avoid)

• The 7 major items in a media kit
   
• What to include if you're using testimonials
   
• Recommendations for photos
   
• How to lure the media to the electronic media kit at your web site
   
• The most difficult task you face when e-mailing reporters
   
• Tips for compelling headlines and enticing leads on your news releases
   
• What you MUST do when contacting editors at IT trade publications
   
• The ONE item that bigger papers view as worthless in your media kit
   
• The 3 best ways to deliver your electronic media kit
   
• The difference between a topic and an angle
   
• Where to find the ideal layout for a media kit that you can copy for your own site
   
• What to post at your site regarding your experts
   
• Exactly WHAT constitutes an expert?
   
• Why mass-mailing paper media kits wastes thousands of dollars
   
• When you must get permission to reprint information from other publications in your media kit
   
• The correct way to follow up with reporters-and what to say when you get them on the phone
   
• What to ask reporters to get valuable feedback on your media kit
   
• Where to find information on how to work with individual media outlets
   
• How to get reporters' e-mail addresses
   
• Why you should pitch editors who create the op-ed pages
   
• The power of controversial and contrary viewpoints in your media kit
   
• Why pitching trade publications is different than pitching bigger publications
   
• Why journalists want to bypass your PR Department
   
• How to search engine-optimize your media kits

$39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!

Note - this product includes a handout. If you order the CD version, you will be provided a link to download the handout. If you order a transcript, the handout is integrated into the transcript document.

Ordering Options 1 Best Value! Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!) $49.95 + s&h (for the CD) 2 Order the instantly downloadable transcript, save the shipping costs, and start profiting from this material today! $39.95 - Instantly downloadable 3 Order the Audio CD $39.95 + s&h

Media Kits on a Shoestring

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