How To Create A Media Buzz
To Promote Your Special Event
Debra J. Schmidt interviews Joan Stewart (A one-hour tele seminar) available on audio CD and instantly-downloadable transcript.
You will learn:
- The wrong assumption many PR people make about the media
 The value of creating a media database- 18 things to include in your media database
- When to start publicizing your event
- What to do when you’re in doubt about sending a news release
- 8 questions to ask yourself about your event
- How to pitch story ideas selectively
- 6 ways to find out which events are competing with yours for coverage
- How to get those mega-feature stories a day or two before the event
- The 5 most important words to use with every media person
- How to build strong relationships with editors
- How to request a meeting with the media
- What to discuss when you meet
- Where to find calendar listings where you can post your event
- 6 ways to involve reporters in your event
- How to ask radio stations for a live remote
- How to entice a radio station to do a live remote
- Tips for using your cable TV company’s public access channel
- How to involve TV anchors at your event
- The power of food gifts and why they help lure the media
- Why the media hate news conferences
- How to create an enticing media kit
 3 ways to lure crowds the day of your event- The big mistake PR people make with media kits
- 5 amenities to grant reporters who cover your event
- How to make your media kit available to the media within seconds
- 7 tips for seeking a media sponsorship
- How to entice reporters to open your media kit
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Ordering Options
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Transcript + CD Package |
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Order both the instantly downloadable transcript and the audio CD (which will be shipped to you) for just $49.95 (and save $19.95!)
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Transcript |
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Audio CD |
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