public relations, PR, publicity

Blogging 101:
How To Use Weblogs For Publicity

Joan Stewart interviews B.L. Ochman about the basics of blogging.

You will learn:

  • Why there's so much buzz about blogging
  • Why blogging is an incredibly inexpensive tool for your PR and marketing campaign
  • The difference between a website and a blog
  • Important things to consider before starting a blog so you don't waste time and energy
  • How to pitch story ideas to bloggers and why you must NEVER pitch bloggers the same way you pitch media outlets
  • How blogging can enhance your reputation as an expert in your field
  • How authors, speakers and consultants can use blogs to sell more books, book more programs and attract more clients.
  • satisfaction415Where to start..exactly what you need to create a weblog
  • How you can use a blog as a mini-website and make it easy for people to find you online
  • How blogs can help you get good search engine ranking

This product has an accompanying handout. You will be provided a download link once the order is complete.

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 $39.95 + Shipping and Handling

 

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