Yesterday, I was sifting through our discussion board for some interesting newsletter fodder. I found a message posted by micromuon asking about "extreme public relations". It was an interesting post, but I figured it was a topic that I would pass on for the newsletter...until I found this: http://slate.msn.com/id/2084647/
Streaking has now somehow found its place in the PR circuit. How? It is following the rule of "any exposure is good exposure"...pun intended. I would think that running around naked with an ad painted on somebody would be cold, embarrassing, and probably get the person arrested. But isn't that what the sponsoring company wants?! If the person gets on TV, the company will get instant name recognition. Plus, the story will possibly make the news with the story probably saying who the person was working for, and then everyone goes to the site to check it out. The company then bails out their willing PR guinea pig, and Vila! A boost to business and they do it again.
Does anyone besides me find something wrong with this? Isn't this a low point for public relations. Are we really so out of ideas that good publicity can only be found through flaunting of one's bad taste?
|
|
And more's happening: tower jumping in the nude, tattooing of commercials to a person for a real lifetime customer effect, public burning of corporate effigies while chanting the company name.
Let's face it. There are a lot better ways to get good publicity that don't require a tattoo artist, a pyrotechnics expert, celebrity fanfare, or even a good lawyer. In fact, the more successful PR efforts are those that cost virtually nothing, that won't make you ashamed of yourself when your mother calls to ask why you pulled such a stunt.
Start by making a list of things that you know you can do for cheap and hold fairly good chances of getting some press. Move your way down by adding those things that are progressively more expensive or harder to secure good coverage. Then, present the ideas to others, including your boss. That way everyone is aware of the public relations plan and can help contribute in some way.
What do you think? Is extreme publicity good or bad? What have you done, or seen done, and how did you feel about it? Give us your comments:
Extreme PR Link
We have a lot of products that deal with how to generate solid PR. The best part is, to do them, you don't need to hire a publicist, you don't have to strip naked, and you certainly don't have to have a lot of money. Here's some of the best:
How to Snag Free Publicity For Your New Business This great report will give you the information on where to go for free publicity, how to get free publicity, and how to continue to get free publicity.
How to Identify Story Ideas Within Your Company or Organization Stories that get published in the media is the backbone of your public relations plan. Fortunately for you, you can read this report and know exactly what stories will catch the attention of the editors, and which stories will end up hitting the bottom of the recycle bin.
Media Relations Power This book is a compilation of 21 special reports (including those listed above) that concentrate specifically on building your publicity with the media. This book is a best seller for a reason. It is one of the best tools you can have when working on public relations.
CD: The Fastest, Cheapest, Easiest Ways To Publicize Your Small Business--Even If You're A Solo Entrepreneur Don't have lots of time to read? Try working on your public relations success while driving, eating, or even laying down. This CD contains the best ideas for building your publicity as a small business.
Like this article? Then Digg
It
or add it to your Del.icio.us Bookmarks!
TrackBack
TrackBack
URL for this entry:
http://101publicrelations.com/cgi-bin/mt-tb.cgi/170
Public Relations and Publicity Blog
