What If You Could Get Reporters To Contact You For Information Rather Than The Other Way Around? A Recommended Publicity Resource

I'm like you. There's nothing I hate more than pitching to an unreceptive audience.

When I do this it always feels like I'm purposely changing from beating my head against a nice soft sheet rocked wall to a beating it against a solid cement one. Frankly, it hurts to do all of that work and never hear a thing in response.

Frankly, that's why we exist as a company - to help you learn techniques to get through to the media and increase your chances of getting your story picked up. Several of our products were created just for that purpose, like How To Write Killer News Releases That Stop Reporters In Their Tracks, Secrets of Perfect Pitching to Reporters, and How to Create the Perfect 30-Second Phone Pitch For Your Story

But now I want to introduce you to what is literally a better way...

What if you no longer had to contact huge numbers of uninterested reporters, who, trust me, aren't waiting with baited breath to hear the 132nd story pitch they've received that day?

What if you could open your email to find messages from reporters who are working on stories in your area of expertise and who are looking for quotes and information from you to help them write their story?

In other words, they're asking you for help, instead of your trying to talk them into running your story.

So, instead of spending your time trying to get unwilling reporters to listen to you pitch a story, you spend your time writing a few sentences back to a reporter who's actually writing about your topic right now and who needs your input to help them wrap up the story!

Sort of changes the rules, doesn't it!?!

And what if you could get several of those requests every single week from which you could pick and choose those opportunities that sounded best for you?

Wouldn't that change your PR success rate?

Trust me - it makes a huge difference. This creates the ultimate hot prospect who's actually asking you to help them file their story!

That's why I felt it so important, as someone who's trying to help you land additional publicity, for me to tell you about this service...

So what's the name of this service? It's called PR Leads. PR Leads is designed for anyone who wants to substantially increase their PR success rate, who wants to get written up in major newspapers and magazines, and who is interested in substantially reducing the time they waste in unsuccessful pitching of stories.

When you sign up for PR Leads you choose from a list of over 200 different topics, several of which will most likely be perfectly suited for your particular areas of expertise.

Then, any time any of the thousands of reporters who are members of this service write a request for quotes and experts in one of your selected areas, you'll get an email, complete with what information they need, how they want to be contacted, and their contact information.

Here are two sample leads from this service. You can expect to receive leads like this several times a week, and in some categories daily!

Behavior/Lifestyle/Relationships
Being a perfectionist at Work - Investor's Business Daily. For an article about how being too perfect can affect one's work negatively, I'm looking for a list of examples of the habits of perfectionists at work as well as sources who can discuss how those traits can sabotage one's work and how the behavior can be corrected. Need leads by... (contact information has been removed)

Health
Colds, The Flue and the Gym - Men's Fitness. For an article about colds and flu at the gym, I'm looking for experts who can answer the following: Can stress and overzealous training compromise your immune system? Does your blood volume drop over time, leaving you vulnerable? Do healthy athletes suffer more or less during flu season? Should you work out when you're sick? Is the gym an easy place to get sick? What precautions should you take at the gym? How long can germs live on equipment? No phone calls, please. Need leads by... (contact information has been removed)

Can you see the potential here? This could literally change the way you do PR! You sit back and wait for the right opportunities to arrive in your email, then respond with several short sentences describing what you can offer the reporter and your contact information. Then the reporter will call you, you give the information (and ideally pitch them on a future story), and you're on your way to the publicity you desire!

Plus, keep in mind that every time you get written up in one of these publications, the probability that you'll be called upon by other reporters who have read about you increases.

It's like a snowball rolling downhill...

I thoroughly recommend this service to anyone who's serious about seeing their name in print. I strongly encourage you to sign up and try it, and let me know your results!

You can read more about it here

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Tags: PRLeads Pitching