Two Messages For Each Issue? What's Going On

About a year ago we tried an experiment. After sending out our regular full-text message, we have been sending out a short message titled "GreatPR Latest Issue Is Now Online" containing a URL link to an online archive of the newsletter.

We sometimes get asked why we do that.

It's simple. Our test showed that a large number of people actually read our issues through that link rather than the full-text message.

We have two theories. First, that, because of our long-winded nature, some people's filters stop delivery of the full newsletter, so it's never received.
Second, some people prefer to read it in a web browser instead of their email program.

Whatever the reason, that's why we do it.

So, if you, as many people tell us, are one who drops everything and reads each issue as it arrives, we thank you from the bottom of our hearts. To you we say, "go ahead and delete the GreatPR Latest Issue Is Now Online posts as they come in. You don't need to read them.

Thanks for your loyalty and interest! We love our subscribers!

If you're not a subscriber yet, we'd love to have you.

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Tags: newsletter spam filters