Want to get on the morning TV talk shows with a story that would appeal to bachelors? If so, "Cold Pizza" on ESPN might be your first choice.
Or do you have a story that would appeal to a more conservative audience in Middle America? If so, Fox & Friends would probably be your best bet.
How about a long, soft fuzzy feature story that might look out of place during the week? Pitch it to one of the weekend morning shows when softer news usually prevails.
|
|
So says book publicist Lissa Warren, who has placed many of her clients on the morning TV talk shows.
Before you begin pitching, however, know the five categories of topics most sought by the producers. They are health and fitness, home and garden, parenting, personal finance and stories that piggyback on things happening in the news. These shows aren't ideal, however, for stories that have a strong business angle. You might be better off pitching those stories to MSNBC.
Lissa knows the ropes when it comes to pitching. And during a recent teleseminar called "How to Get on the Morning TV Talk Shows," she freely shared names of her key contacts. She also gave dozens of suggestions for getting through to the right people at the shows--the ones who have the ability to decide whether or not your story gets on the air. Learn the one question she never asks assignment editors as soon as they answer the phone, as well as the other little tricks she uses to make sure they know about her clients.
Read more about what Lisa and Joan Stewart discussed in that teleseminar titled How to Get on the Morning TV Talk Shows here.
Like this article? Then Digg
It
or add it to your Del.icio.us Bookmarks!
Tags:
TrackBack
TrackBack
URL for this entry:
http://101publicrelations.com/cgi-bin/mt-tb.cgi/21
« What Blinders Are You Wearing?
Public Relations and Publicity Blog
What's That Again? Britney's Fact Checker »
