I've been trying to decide my position on the value of podcasting for PR purposes lately.
I see good points both for and against it.
On the "podcasting is a good thing" side:- It's a great way to stand out among your competition (assuming that your work is really really good)
- It's a great way to develop an emotional bond with your customers
- It gives you more of a personality
- It communicates to those who have auditory learning styles, who want to listen while they walk the treadmill, and who have disabilities that make this a more efficient medium
On the proverbial other hand:
- Podcasts have to be sequentially listened to in order to derive value. They can't be searched, skimmed, or mined (Check out Dave Taylor's excellent insights on this for a more in-depth analysis)
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- Podcasters don't have the advantage of instant communications with their consumer - the consumer can't just read the message, they have to wait for a download, then listen to understand the message.
- I'm still waiting for a viable revenue model here
- Podcasting involves extra work to turn thoughts into communications
I'm still struggling with whether I should jump on this bandwagon or not.
What do you think? Are you using podcasting for publicity value? For other purposes? Is it working for you?
Post a comment and weigh in!
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