While in Orlando, I also took the chance to visit my favorite Orlando restaurant - Boston Lobster Feast.
Growing up a thousand miles from an ocean means that you don't get lots of chances to eat fresh seafood. So when some friends hauled me off to Boston Lobster Feast for my first ever all you can eat seafood buffet (yes, including all you can eat lobster and crab legs), it was my first real chance to experiment and discover that I really love seafood (still getting used to oysters, though...)
So I've hit Boston Lobster Feast on every trip I've made to Orlando since I discovered this place.
Parked right in front of their restaurant is a great source of publicity - their lobster car. 
It's basically a VW bug with a 20' long lobster sitting on top.
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They take it out frequently and drive along the tourist routes of Orlando, and it always draws stares. I suspect there have even been a few fender benders caused by this thing. I'm sure that it's a source of a good hunk of their business.
This is a great way to generate attention. If you've got a business that lends itself to these types of promotional vehicles (pun intended), I suggest that you investigate further.
Ideas: a giant wrench or transmission for a repair shop, a slice of pizza for a pizzeria, Marilyn Monroe lying on top of the car for a museum, a CD for a electronics shop.
One key - make sure that you carefully control who's driving. No traffic violations, no rudeness, no friends inside, and certainly no alcohol or drugs.
This could be the core of a totally new PR campaign!
For more great ideas on how to promote your small business, check out The Fastest, Cheapest, Easiest Ways To Publicize Your Small Business - - Even If You're A Solo Entrepreneur
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