One of the most powerful means of generating PR in today's world is through getting your articles published on the websites and in the newsletters of people who have influence online.
In fact, this is so key that Joan Stewart recommends that everyone make submitting an article every week to the online portals one of their main PR goals for 2004.
But how do you do it, and who do you submit them to?
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Joan says that if you're submitting articles for online publications, don't make the mistake of thinking you should follow the same rules you follow for getting articles published offline or you'll blow your chances of ever getting them distributed on the Internet.
Here are three major differences:
-If you want something published in a print publication, you should usually pitch your idea first. Then if the editor says yes, send the article according to the number of words the editor wants. Not so when you submit articles to online portals. Because you don't know which editors are searching through the portals, you simply submit your article, then wait to see who bites.
-When writing headlines for articles that will be used in print publications, or for news releases, longer headlines can be very effective because you can give editors more information about what the story is about. Sometimes you can even use a subhead just under the main headline. But headlines for online publications must be no longer than just a few words.
-Follow-up is critical when you're dealing with editors of print publications. But if you submit an article to a portal, then follow up, you'll be viewed as a pest.
Small business marketing expert Sharron Senter, who gets as many as 100 sales leads a month from her online articles, shared those three tips during a recent teleseminar called "How to Submit Online Articles That Pull Traffic to Your Website."
It was standing room only, and participants raved afterward about the solid content and the handout which included 10 free article portal websites, Sharron's email pitch to an ezine editor that landed her expert marketing article in an ezine with more than 150,000 subscribers, her 4 secrets that encourage readers to click on the URL in her article that takes them to her website, and 17 website portals that welcome free ezine postings. We recorded the teleseminar. You can buy it and download the handout for $29.95 plus shipping for the audio cassette or CD. Read more about what you'll learn here How to Submit Online Articles That Pull Traffic to Your Website
This recording will get you on the way to producing articles that result in solid sales leads.
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