Send a Press Release Through the Right Channels

So, you've got great information that you want to send out through a press release? Want to make sure it gets published?

First, some basics:

1. Make sure that all the information is accurate. This includes phone numbers, addresses (Internet and real world), and names.

2. Keep it short! A really long press release will make a really short trip into the round file.

3. Send the press release on time. Two weeks for newspapers and Internet publications, up to 2-6 months for magazines.

4. Make sure the release is news worthy. Unfortunately, almost everything we want published isn't really news. Ask yourself "who cares?" If the general public doesn't care, it's probably not newsworthy and it doesn't stand much of a chance of getting into print.

5. Avoid words that sound cliche: cutting-edge, unique, and state-of-the-art fit this definition.

6. Don't omit contact information. If reporters want more info, they need to know who to call for it. They get paid to write, not hunt after information that should have been provided.

7. Don't call after you send it to make sure they got it. If they are really interested, they'll call.

Want more help with press releases? Check out our
Special Report #12 : 52 Tips for Kick-Butt Press Releases

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Tags: Press Releases