Researching Media: How To Find New Markets For Your Publicity

Professional dating services.

Not just the normal "we'll put you in our database and let people send you emails" service.

Nope, this is partnership brokerages.

They pitch "you're too busy to handle your partner search, so outsource it to us." Literally!

And it's a great idea - not only to provide the service, but to advertise in these in-flight publications, which reach busy, but upscale professionals.

There were 4 of these ads in this month's issue, but no articles on the subject.

Given that these ads are running, do you think that there would be any interest on the editorial side to run an article on the subject?

I thought you might think so.

So now let's generalize for a minute - how many media sources are there out there that run ads for companies like yours?

And to how many of them have you pitched a story within the last month? 6 months? Year?

Fix that!

And one other suggestion - I suggest that you make a habit of browsing magazines that don't directly apply to your area of expertise. Not only will you broaden your entertainment and learning, but every once in awhile, you may just find out that your competitor is advertising there because they've discovered that your customers are reading that particular magazine!

Finally, one other point - I strongly recommend using a portion of your advertising budget to test new media. You may be amazed at what you discover!

Want more information on getting your story in the inflight magazines? We've recently updated our special report Fly High with Publicity in In-Flight Magazines, teaching you not only the types of articles the inflight magazines generally want, but also providing specific contact information (where available) for the in-flight magazines at each of the following airlines: United Airlines, Northwest Airlines, Delta Airlines, Delta Shuttle, Southwest Airlines, US Airways, British Airways, Virgin Express, Continental Airlines, Alaska Airlines, American Airlines, American Airlines Latin American Routes, Frontier Airlines, Air Canada, Hawaiian Airlines, Latin American Airlines, Skywest’s Delta Connection, Horizon Airlines, ATA Airlines, Aloha Airlines, Island Air, American Eagle, Midway Airlines, Midwest Airlines, First Air, easyJet Airlines, West Jet Airlines, British Mediterranean Airlines (Operating As British Airways), MyTravel Airlines, MyTravel Lite Airlines, Stratos Magazine (Targets those who fly in private jets), and VLM Airlines.

I can tell you that at least 3 of the articles in this month's Hemisphere magazine were PR pieces. You can join their ranks! May I suggest that you check this one out now!

Tags: Researching Media