Product Placement Opportunities

I stumbled across a great article that speaks of the best movie car chases. Some of them sound rather exciting, but it seems to me that the article was focusing more on the cars involved rather than the actual scenes.

http://autos.msn.com/advice/standardart.aspx?contentid= 4021949&src=MSN

This article speaks of product placement, which in some situations, can be a great tool for public relations. In the Movie, "The Italian Job", the Mini makes a great showing of how versatile and maneuverable it is. In short it really looks like a hot little car. In "The Matrix Reloaded", they use cars from Cadillac that are actually next year's models! Talk about great advertising!

Because of these placements, which probably cost these companies a fair amount of money, they will probably see some huge returns! Who wouldn't want a Mini after seeing the crazy little car in an action movie?!

Are product placements in movies or on TV right for you?

If you have a high-ticket, trend-setting, high-visibility product, like a car, a plane, a new Dick Tracy watch, or something really cool, I'd say yes.

The problem is that most of us don't.

Is it worth $20,000 - $1 million to have a 5 second shot of your cereal box on the table, your AMEX card being slapped on the counter, or your product in the medicine cabinet when it gets opened?

I've tested it, and I've never once seen it pay off.

So, when the "placement specialists" call and pitch you, be wise.

"Just say no!"

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Tags: Product Placement