PR Window Of Opportunity

It only happens once a year...

Past readers know that the very best time to get publicity is during the holiday season between Thanksgiving and New Year's Day.

Even hotter is the week between Christmas and New Year's Eve.

Why? Simple - the politicians have gone on vacation, (or, thankfully, into hibernation). Many other news sources are also on vacation. Companies shut down for the holidays, schools are out. In short, there's not a great deal of news that happens during this period of time.

But people still expect to get their newspapers, to have something on when they turn on their TV or radio news or talk programs. So the reporters still have to fill the same amount of space/time as they do in hot news times.

This presents all of us (who have something newsworthy) a window of opportunity. We can get more attention during this time period than we would normally get.

How do you come up with newsworthy topics? Check out our
Special Report #05: How to Identify Story Ideas Within Your Company or Organization

So how do you communicate with reporters during this time. Hopefully, you've picked up on a number of ways through email and the phone from past issues of this newsletter. But this week, we're introducing our newest CD - How To Write Killer News Releases That Stops Reporters In Their Tracks. This CD, in combination with the killer new special report that we're announcing next week, teaches you how to get the reporters to pay attention to the releases you send them.

Here's what you'll learn:

- The difference between a news release, a media release and a press release

- Why your news release should never look like the finished story

- Why you don't want your news release printed word for word

- The one thing your news release is designed to do

- How to use a news release to entice reporters but not jerk them around

- 4 rules that should never be violated

- Why you shouldn't write your news releases on company letterhead

- The importance of the time-qualifier

- The 4 things you should include in your contact information

- The single most important line in the news release

- Tips for writing a killer headline

- Examples of formula headlines and where you can find them

- The Number One reason why reporters throw away news releases

- How to deliver the news release

- The pros and cons of snail-mail, fax and e-mail news releases

- What to do to get on the media�s blacklist

- The 2 best media directories

- How to follow up after you send a news release

- How to identify your best media contact

- Why you should use the Media Torture Technique

- The one thing you should NEVER fax along with your news release

- The importance of the one-page media advisory

- "The Death Question" a reporter might ask after you send a news release

- The 2 definitions of a tip sheet

- 7 tips for sending photos with news releases

- Why you must keep a media database

- The purpose of a bio

- The value of Q&A sheets

- How to use "time frames"

- The best time of day to fax your release

- The 3 best days to fax your release

- The best week of the year to get news coverage

- How to solve the long, slow "approval process" for your news release

Sounds pretty cool. This is one that everyone should hear over and over again.

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Tags: News Releases