Is it ethical and/or acceptable to take a reporter to lunch?
More and more media outlets today have rules that state that lunches are a conflict of interest. But not all...
A great way to find out is to call the media outlet and ask, before you extend the invitation to the reporter. That helps to reduce discomfort on both of your parts. The same thing applies to any gift, tickets to the game, etc.
Food, however, can be a powerful tool in raising your visibility with the media, (Krispy Kreme knows that!) so much so that we've even created a whole special report just on this subject. The Do’s and Don'ts of Offering Food to the Media, discusses this in much greater detail.
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