PR Basics: Emailing Press Releases

In reviewing our email, I realized that we frequently receive the same questions over and over. So we are starting a new PR Basics section in this newsletter, where we will answer the questions lots of people seem to want covered.

The first question: "Can I send my press release as an attachment to my email?"

The answer: "No."

Oh, you'd like more details?

The reason is simple, press releases sent as attachments have a much lower run rate than those sent within the body of the email. Think about it and you'll understand.

1. Attachments frequently contain viruses. Reporters are less likely to open an attachment because of risk of infection.

2. Opening attachments requires extra time and an extra step. Why give reporters any excuse to ignore your release? You're basically asking a favor, so why ask the recipient to do any work they don't have to do.

3. Attachments are frequently blocked by companies at the server level, so they may not even get to your intended recipient.

The solution is simple, just spend the extra could minutes to cut, paste, and reformat your release within your email program so that it looks good. That five minutes could make all the difference in the world as to whether you get run or not.

This, and many other questions about press releases, are answered in our press release development kit

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Tags: Emailing press releases