Most magazines publish editorial calendars. These calendars communicate the topics they plan to address in each issue.
One of the easiest ways to get your company or product covered in a magazine is to tie your pitch to their editorial calendar. For example, if they are writing about your type of product in the July issue, you'll find them much more receptive to your pitch to go into that issue then they will in other months.
Keep in mind, however, that magazines have extraordinarily long lead times, especially trade magazines. It's best to contact them to find out their lead times and specifically when they will be looking for articles for any given issue.
Editorial calendars are often available on the magazine's website, or can be requested by contacting the magazine directly.
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