The biggest mistake authors make when trying to get onto major radio and TV shows is pitching either themselves or their books. Don't pitch authors! Pitch issues. Don't pitch books! Pitch shows.
Example: If you wrote a book about how children of divorced parents suffer long-term effects well into adulthood, don't try to entice TV producers with the book. Entice them with an entire show around the topic of "Children of divorced parents: Do they ever recover?" Then suggest two or three other guests that tie into your topic who also could be interviewed, preferably someone who is on the other side of the issue. If you can do that, you've just given the producer an idea for an entire show, and they're more likely to bite because you've done their work for them.
Remember three key points:
1. Sell show ideas, not your product
2. Appropriate controversy gets ratings, so if you can help to create some, you'll be more likely to get booked
3. The more you can make the producer's job easier, the easier you are to get booked!
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