Newsletters and the Art of Writing

1. You need to be able to write consistently about a series of topics. For example: writing about the same computer game week after week will be interesting for about 3 weeks, after which you'll probably be looking for a new job. But writing about a new game each week will make money. Find a way to use new material every newsletter, and it'll go much smoother.

2. Someone has to write it. It can be you if you like, but if you're not comfortable (or if you're one of those people who consistently procrastinate writing jobs,) you may want to hire someone. English majors work, or someone in your line of work (as long as they can write).

This raises the perennial question - which is more important - writing talent or product knowledge? In our experience, hire a writer first and teach them about your product area. We've found that it's usually pretty difficult to teach someone to write who isn't comfortable doing it. It's better that they spend their time learning to write about your products than to learn how to write.

3. You need an audience. What do you call a comedian without an audience? Unemployed. I'm not kidding. You need to build a subscriber base. Spending money and time on a newsletter that goes out to 0 people will get a return of the same amount. But DON'T buy one of those CD's that promises millions of email addresses or else you will be accused of sp^amming! I gave fair warning. People are very intolerant of this.

4. Make sure it is written with personality. A newsletter without personality is like reading the professional scientific journal of lawn-growth watchers. If your readers' eyeballs dry out, crack, and shatter from having to drag their carcass through your writing, you need a change.

5. Remember to take your time. Don't quit if you don't get a million subscribers right away. Word travels as fast as people talk (sometimes that's fast). More and more will sign up as time goes on. One thing is for sure, you need a newsletter if you want the Internet segment of your business to really succeed.

Still want more details? We've prepared a special report about this topic that can be purchased for nine dollars. It gives a lot more attention to this subject.

Don't just take my word for it. Give it a try, and I think you'll enjoy sending out a newsletter.

Find out more here:
Special Report #38: How to Publish a Profitable Electronic Newsletter

Tags: Newsletters