New Program Simplifies Online Advertising

Those of you who have been in contact with me for awhile know that I'm a huge fan of pay per click marketing. It's one of the greatest marketing tools currently available to generate huge numbers of targeted potential buyers to your webpage or online sales letter.

One of the keys to success in pay per click marketing is running your ads on thousands, and in many cases, tens of thousands of keywords.

This strategy not only results in less expensive click traffic, but higher quality customers at the same time, because those who search for more specific keyword combinations tend to be farther along in the buying process than those who search for the generic term that describes the category.

Though this is a powerful, results-generating strategy, it comes at a huge price - the time required to sort though huge lists of keywords, culling out those that don't apply, and putting them into logical ad groups for keyword advertising.

Frankly, to do this process right costs between 5-10 hours of mind-numbingly frustrating work. Seriously, you can't hand-process keyword lists for more than about 20 minutes before your eyes start crossing and every line starts to look about the same.

As a manager of a number of high-powered, huge, expensive campaigns, I've done my time, spending far too many late nights slogging through yet another list.

If you've ever done it, you know exactly what I'm talking about...

So, you can imagine my excitement about two months ago as I talked for the first time with a guy I met on a pay per click teleconference named Richard East.

In that phone call Richard told me about a new program his team was creating that was designed specifically to handle the challenge of sorting through huge groups of keywords for pay per click and/or page-building programs.

I twisted his arm into sending me a copy, and was blown away. I was just starting the process of sorting through a 35,000 keyword project. Instead of doing it by hand, I ran it through Richard's program, and completed the entire keyword project, including culling out inappropriate terms, sorting the remaining terms into logical ad groups, and creating negative keyword lists in a grand total of...

(No, not the 10 hours of drudgery I had planned,)

20 minutes.

Yes, less than half an hour.

I instantly became a raving fan.

Then I went to the next step and started the task of writing ad copy for each ad group. I usually budget another 3-4 hours to do that process correctly, researching competitive ads, finding hot terms, and developing 2-3 test ads per ad group.

Again, Richard's program did much of the work for me, allowing me to complete that portion of the job in a fraction of the time.

I was in love! With a computer program. Scary thought! :<)

I'm so excited about this program that I have since worked directly with Richard and his team, making programming suggestions to turn it from a powerful tool into an ultra- powerful keyword processing monster, and even producing one of the audios he's using as a bonus.

Let's put it this way. I own literally every keyword research and processing tool on the market. And like you, most of them sit unused on my hard drive.

This program, Keyword Companion, gets used, constantly.

I can't think of a program that's done more to save me hours, frustration, and the few hairs I have on my head.

And I promise you, you will be too, whether you're a person who manages a single campaign or hundreds.

Can you tell that I'm a huge fan of this program?

Now, I have a confession to make. It's been a terrifically busy week here in my office, and I've blown it. This product was launched last Monday and there are several bonuses that expire by the end of this week, including a price increase. So, my gushing has peaked your interest in any way, I strongly suggest you check it out immediately, while you've still got a chance to get all the good stuff. Sorry about the rush... my fault.

Check it out!

Watch the videos. They'll show you what I mean. Pick up your own copy, and it won't be long before you too are in love...

With a computer program!

For more information on Pay Per Click Marketing, how it works, and how to use it successfully, check out The Pay Per Click Money Machine

Like this article? Then Digg It
or add it to your Del.icio.us Bookmarks!

Tags:

TrackBack

TrackBack URL for this entry:
http://101publicrelations.com/cgi-bin/mt-tb.cgi/326

More Public Relations / Publicity Comments:

« Removing Fear Through Effective Public Relations

Public Relations and Publicity Blog

What's That Again? How To Have A Long Marriage... »

 
Copyright 1999-2006 by 101PublicRelations.com, Contact Us