Media Kits On A Shoestring

Take a minute and think about what your local reporters have in their files about you right at this very moment...

Nothing?

You've got a ton of work to do.

A business card?

I'll tell you this much, I'm not basing my future on the information communicated on a 2" x 3.5" piece of cardboard!

If you're normal, that's probably all they have. But is it what you want them to have? Don't you want them to have information carefully chosen by you to accurately reflect your business and your specialties?

That's where a media kit comes in.

But don't media kits cost a mound of money and a ton of time to assemble?

Actually, not at all. You can literally put one together for very little money and just a couple of hours.

And the results can be incredible.

What exactly is required for a good media kit? Some may spend thousands of dollars on custom folders with incredible graphics, multimedia CD's, $10 apiece full color foldout brochures, coupons for free goodies, and on and on. Don't make the mistake of thinking that all of this stuff is going to bring the media in droves.

Remember, reporters want fast information, not a folder that could pass as new age art. With this in mind, here are some things that would go well in media kit:

- A simple, yet nice looking folder

- A writeup that clearly tells them what type of stories to which you can add value

- A history of your organization

- Professional photos

- Generic brochures

- Recent news releases

- Business cards

Yes, you can indeed construct a fabulous media kit with a minimum amount of money. We've compiled Special Report #8: Media Kits on a Shoestring: How to Create Them Without Spending a Bundle

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Tags: Media Kits