You've successfully made your pitch, you're standing in front of the hot lights, the show host introduces you...
Look Ma! I'm on TV!
Have you ever had the chance to say this? I can tell you, it's a rush.
And as you well know, it can be great for your business or cause...If you do it right. You could:
A) Introduce yourself like a car salesman, throw out some outrageous claims, smile REAL BIG, and say, "Order now!"
|
|
B) Dance to the background music. Laugh like a maniac. Party like there's no tomorrow 'cause you're on TV!
C) Follow a preplanned outline, with short but informative clips, and simple tips for the audience.
D) Smile. Nod. Smile. Nod.
Clearly the choice is obvious, or it should be. Option C.
Here are some tips to make your TV appearance a useful and profitable experience.
- Prepare your three or four key points and rehearse them beforehand.
- Talk in short sentences, and have rehearsed sound bites you can weave into the interview.
- Carry a handkerchief with you to wipe the perspiration from your face. It can get hot under those lights.
- Dress conservatively. That means avoid clothing with stripes, polka-dots and garish designs (unless you're booked on Jerry Springer).
- Avoid jewelry that makes noise or can get in the way.
- Remember to smile, and look like you're having fun. Nothing is worse than a guest who looks bored, indifferent or grouchy (the studio audience tends to hate your guts too).
If you can make the most of your television experience, you will find that it will pay you back later. Positive televised advertising will help your sales far better than many other methods. So, make use of it.
Look Ma! I'm in a newsletter!
Don't know how to get yourself booked on TV? Try this:
On the Air: How to Create Valuable TV Coverage
Like this article? Then Digg
It
or add it to your Del.icio.us Bookmarks!
Tags: TV
TrackBack
TrackBack
URL for this entry:
http://101publicrelations.com/cgi-bin/mt-tb.cgi/197
Public Relations and Publicity Blog
