It Won't Do Any Good If Nobody Comes

We have talked about the importance of generating traffic to your website, and how to use Pay Per Click Advertising to do so. (Get more information on Pay Per Click and how it works visit:)

Now let's talk about the other side of generating traffic to your website, the free search engines.

As you're no doubt aware, when people visit a search engine, 70% click on a link from the first page of the search, only 15% click on a link from the second page, and 10% from the third page, with the remaining 5% going beyond that.

So if you're not on the first page or two of search engine results for the keywords that define your business, you're not getting seen. And, what's most interesting, is that once you move from page 2 onto page 1, you'll suddenly see huge increases in your traffic simply from that change (assuming that this occurs with high traffic keywords.)

But here's the challenge - 99.9% of all webmasters are clueless about how to get your site high on the search engines.

Your's probably is too.

They think they know, but they have no idea what really makes the difference.

Here's a hint. Call your webmaster and ask him "what are you doing to get your site highly ranked on the search engines for the keywords I specify."

Then listen very carefully. If at any time during their answer you hear the words "meta tag", fire him.

Immediately.

He's clueless.

You see, most webmasters hold to a belief that this thing called a meta tag (don't worry, you don't need to understand what it means) is the main thing that search engines use to choose who gets on the first page of their results and who doesn't.

And meta tags did work.

For about two months

In 1998.

But not anymore.

Today, there are 60+ things that a search engine looks at to determine who gets ranked on the first page of their results.

Meta tags are virtually dead last in that list, if they make the list at all.

Let me give you a hint. One of the things that's right at the top of the list is the title for each page of your site. Let me show you an example.

Go to http://google.com Search on the term reed switch

See the first link on the list -http://reedswitchdevelopments.com ? That's our client.

Not bad, first spot, for the product they make, on the leading search engine in the world!

As you can imagine, they're getting pretty good results from this site.

Now, look up at the very top line of your web browser, up above your back button - the line that has the little X in the corner that you use to close the program. Now look all the way to the left, where you will see "Reed Switch Developments - your source for high quality magnetic sensor technology solutions"

Notice how we have the two keywords for their category in that line - reed switch and magnetic sensor? That helps in the rankings.

I encourage you to check out your site too, to see how it fares. Vist each of your pages. It's highly likely that your title line will either say "Untitled" or will have the exact same copy on every page. If so, fire your webmaster, he's clueless.

As I mentioned, there are 60+ things that search engines look for in a given page to determine where it ranks. I won't take you through the list right now. But I will re-emphasize how important it is for you to do well in this area.

Now, whenever I write something like this, a number of you write me a note to ask if we do perform this kind of service. We do - and we deliver great results. But we aren't cheap - our minimum project is $15,000 for that kind of results. (We do have a couple of openings for site design/redesign coming up in late January. If you're interested, call me at 262-639-2270 and let's talk.)

But there's another solution that I want to tell you about. It's a really cool program that takes you through most of the processes that we do ourselves, to set your site up to receive great rankings on the search engines. Plus, this process actually allows you, with no programming knowlege required, to create an attractive, powerful website that generates results. If you can type a document in a word processor, you can create a website!

I'm telling you this today, right before the holidays, because they have a deal going on right now that you won't ever be able to get again. They're having a buy one get one free sale that expires December 26, 2003. And best of all, their service is also *very* affordable.

Why in the world would one want to do this - especially since you probably already have a website? And why would anyone want 2 sites?

Consider several alternatives.

1. You replace your current site with one that does much better on the search engines and in selling your products/services.

2. You create a second site that gets high on the search engines, then directs visitors into your current site.

3. You create a site for a sub-portion of your business, focusing on that specific product/service.

4. You use the second site to try another piece of business that you've always thought might be cool.

5. You call your friend and each get a site for half price.

6. They have a cool set of other products, and if you ask really nicely, you can, instead of getting 2 sites, get the equal value of the second site in their other products.

I've taken them up on their offer - and it's really cool!

One of the coolest things about this system is that they can actually show you a whole bunch of successful reports about how their customers have done. To see this, go to Site Build It

I strongly recommend this product - you'll be as thrilled as I am if you buy it, follow the steps outlined in it, and get it done!

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Tags: Search Engines