How To Use Social Proof To Build Your Business

There's a marketing concept that you have never thought of that affects you almost every day.

It's called "social proof".

Basically, social proof means that we tend to use the behavior of others as an indicator of what we should do in a particular situation.

It's why teenagers who tell you that they want to be individuals, but wouldn't be caught dead in an outfit that didn't look like everyone else's.

It's why people are attracted to a line, wanting to know what it's for.

It's how we know what to do with the popcorn box at the end of the movie, how we know how to answer the telephone, even how we should eat, kiss, speak, dance, and treat others.

And social proof can be an extremely powerful tool in marketing. Whenever we can convince our target market that they should buy our product because "everyone else is doing it", you have a significantly higher probability of closing the sale.

Apple's is using social proof in a huge way in the marketing of their iPod. Frankly, you can get better products for less money, but Apple has been able to convince the world that the iPod is the MP3 player that everyone else is buying. They've gone so far as to actually institutionalize it as part of the youth and tech-oriented worlds.

And look what it's doing to Apple's bottom line!

Fashion marketers are another great example, They go to the magazines, the clothing chains, and the rockstars and convince them to include their latest trends in clothing looks in all of the articles and in their music videos... sure enough, within 3 months, you can't find a top that's long enough to cover the belly button of even the shortest of girls (I know, I have two tall teenage ones!)

So how can you make this work for you? I have an idea...

One of my best friends, Jeff Walker, is a master of this concept (plus several other key marketing techniques.)

And just a couple of days ago Jeff did something interesting - he held a teleseminar on the subject of social proof, interviewing 5 different marketers on how they have used social proof to kick their sales to amazing levels.

Jeff's not 100% sure of the number yet, but it looks like over a thousand people were on the line and he has received well over 100 different notes complimenting him on the value of this call.

It was so powerful (almost 2-1/2 hours of insight-filled discussion) that I decided that you need to hear it too. So, Jeff has agreed to give you a copy of the recording the teleseminar. Yes... give, as in it costs you nothing.

And the cool thing, is that this teleseminar recording contains pure information - no selling, no pitching - just good solid sales-building content. I can tell you, my notes from it are 5 pages long (you may be wondering why this issue of the newsletter is arriving so late in the evening...now you know!), and I still haven't finished listening to the entire recording yet.

I can't recommend it to you strongly enough. I encourage you to go to this page right away and grab your copy of the recording, because Jeff's threatening to pull it down within the next few days.

You can get to it here

It's great information at a price that can't be beat!

Now, it's time for me to get back to listening to that recording...

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Tags: Social Proof Product Launch