You've heard of teasing the media with a clever subject line on an email pitch, or an enticing story idea.
Joan Stewart and publicity expert Paul Hartunian suggest you not only tease, but seduce them.
Here's Paul does it. He wrote the book "How to Find the Love of Your Life in 90 Days or Less." The news release he wrote included a short list of bullet points about what's in the book. One bullet point read, "The worst place to go on a first date--go here and you'll probably never get a second date."
So what do you think the reporter is saying to himself while he's reading the news release?
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He's saying, "Where the heck is the place? Aren't you going to tell me? Am I supposed to guess? Do you want me to risk taking a woman to this place on the first date and making a mess of everything? For crying out loud, do I have to pick up the phone and call you to find out???"
Seconds later, the reporter is dialing Paul's number.
Bingo. He forced the reporter to call.
You can too. When writing news releases, don't try to tell the entire story. Hold something back for later, something that will seduce them into picking up the phone.
Paul shared the tip during a teleseminar called "How to Write a Killer News Release That Stops Reporters in Their Tracks." If you're writing news releases longer than one page, or trying to cram your entire story into the release, this is the recording for you. It's available as a CD here: "How to Write a Killer News Release That Stops Reporters in Their Tracks."
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