Want to dramtically increase the percentage of media that runs your next press release or article?
Make a great first impression!
In a recent study at Harvard's Graduate School of Business job interviewers were asked to indicate whether they would invite a candidate back for a second interview at two different points during the initial interview - once 15 seconds after the interview started, and again at the end of the full 30 minute interview.
95% of the answers were the same!
Amazingly, these interviewers made hire/no-hire rulings (for $100,000+ jobs, by the way!) after just 15 seconds - just barely enough time to shake hands, say hello and check out whether the candidate's suit was rumpled or freshly ironed.
The same thing happens with your press releases. The average release gets no more than 5 seconds before it hits the trash.
What makes the difference? The headline!
In short - bad headlines hit the trash, but great headlines cause reporters to sit up, take notice, and probably run your story.
For more information on what makes a great headline and to order the special report, How to Write Eye-Catching Headlines for Your Press Releases and Articles
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